Voice belongs in the place where the experience happens.

The problem

Voice is still underused in audience engagement. Organisations ask people to tick boxes after the moment has passed, or to write survey answers that flatten what they actually felt. Yet the most useful signal often arrives in a person's own words: the detail they choose to mention, the uncertainty in how they describe a barrier, the moment they return to because it mattered.

The missing piece is place. A voice response has a different evidential value when it is anchored to the exhibition exit, the stadium concourse, the campus support point, the store display, or the sponsor activation where the experience happened. YRQR turns that physical context into part of the evidence. A signed scan connects the response to a verified sticker and a campaign stage, while the analysis pipeline turns the recording into structured intelligence the organisation can use.

Why we built YRQR

The integrated product is the obvious next move: not voice alone, not QR alone, not rewards alone, but a campaign system that lets people speak, progress, receive value, and see that their participation was not extracted and forgotten.

What we believe

YRQR is built around methodological transparency. Campaigns make clear what is being asked, where the scan happened, which profile is used for analysis, and what kind of output the organisation receives. The eight-dimension analysis framework gives operators a consistent structure without pretending every audience or vertical speaks the same way.

Evidence integrity is a product commitment, not a slogan. Sticker payloads are HMAC-signed. Location verification can be required where physical presence is part of the claim. Reports retain caveats, quality flags, and representative quotes so decision makers can understand both the signal and its limits.

Closed-loop reciprocity matters just as much. Participants can remain anonymous, claim an identity when it benefits them, receive rewards, and opt into summaries that show what was heard. The organisation gains intelligence; the participant gets recognition and a clearer reason to take part again.

Who's building YRQR

YRQR was founded by Simon Tucker to make real-world participation easier to capture and more useful to act on. The product combines audience research practice, voice analysis, QR campaign mechanics, and product engineering so organisations can move from scattered feedback to evidence they can explain.

What we won't compromise on

YRQR is anchored in careful listening, governance-grade reporting, and respect for the people whose words make the evidence useful. The platform is built to keep participation meaningful for respondents and decision-ready for organisations.