Use cases
Pick a campaign type. See it in action.
Every YRQR campaign starts with a type: a practical structure for how people scan, respond, and what evidence the organisation receives.
Single-location campaign
When you know exactly where the question belongs. One sticker, one prompt, one decision-ready report.
Buyer: Listening and cultural teamsBest for: Exhibits, consultations, concourses, storesTrail
Tell a story across a route. Listen at every stop. Find where the experience lost or held people.
Buyer: Cultural teamsBest for: Museums, heritage trusts, tourism boardsDiscovery set
Many stickers across a space. Visitors find what they find. You see what they kept coming back to.
Buyer: Cultural and activation teamsBest for: Campuses, venues, multi-site activationsTreasure hunt
Clues lead, scans verify, prizes wait. Built for festivals, family programmes, and high-engagement tourism.
Buyer: Activation and tourism teamsBest for: Tourism, festivals, family engagementFlash promo
Short window, sharp signal. Built for product launches, pop-ups, and the activations you need evidence on before they end.
Buyer: Activation buyersBest for: Retail brands, pop-ups, product launchesListening campaign
The voice-first campaign for organisations whose decisions need to be defensible. Used by consultation teams, regulators, and research-led functions.
Buyer: Listening buyersBest for: Research, governance, consultation, audience voiceBrand activation event
Co-branded campaigns where two organisations need their own evidence. Built for sponsorship moments where both sides need to know if it worked.
Buyer: Activation buyers and partnersBest for: Sponsors, sports venues, event partnersNot sure which campaign type fits?
Bring the audience, place, and decision you need to support. We will recommend the campaign type that gives the cleanest participation journey and most useful evidence.
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