Voice intelligence for real-world campaigns
YRQR turns branded QR codes into verified voice, text, photo, and video responses — wherever your audience encounters you. On a sticker, in a programme, in a stream overlay, anywhere.
Eight-dimension analysis with vertical-specific profiles. Sentiment is the floor, not the ceiling.
One branded QR. Works on a sticker, in a stream, on a poster, in a programme. Wherever your audience encounters you.
Audiences see what their voice changed. Not a thank-you page that closes the loop they didn't know was open.
Why YRQR exists
Most organisations collect feedback that's been stripped of the moment it came from. Surveys arrive after the experience. Scan counts measure curiosity, not what people thought. Satisfaction scores hide more than they show. The result: decisions made on data that nobody trusts but everyone uses anyway.
YRQR is built on the opposite premise. Voice, captured in the place the experience happens. Analysed against vertical-specific dimensions, with the methodology visible to your governance team. Linked back to participants so they see what their voice changed.
It's the difference between we asked and we heard.
Methodology
YRQR does not force a universal eight-dimension scorecard onto every buyer. Each analysis profile carries its own dimensions, labels, and scoring guidance, while the reporting structure stays consistent enough to compare campaigns over time.
See full methodology →Generic Voice
Overall quality of the experience, weighted toward concrete praise and friction.
Generic Voice
Audience confidence in the organisation, product, service, or experience.
Football Club
Trust in leadership, consultation, ownership, transparency, and decision legitimacy.
Football Club
Supporter sentiment around apps, website, communications, social content, and streaming.
Cultural Trail
How visitors engage with story, curation, theme, and interpretive meaning.
Cultural Trail
Visitor access and inclusion signals, including navigation, fatigue, language, and sensory load.
Retail Activation
Explicit or implied buying, trial, return, or conversion signals.
Brand Event
Whether the brand partner feels credible, natural, and additive in context.
The platform
Most research asks people for data and gives nothing back. YRQR is built differently. Organisations receive structured, decision-ready intelligence while participants receive confirmation, transparency, and evidence that their voice entered the room.
Participants are not just a data source. The product must show them that taking part matters.
Organisations need evidence they can trust, compare, and act on before decisions are locked.
When participants can see the purpose and the follow-up, they are more likely to give useful, specific feedback.
Use YRQR for board packs, advisory groups, regulator evidence, operational improvement, commercial planning, and participant communications.
Who YRQR serves
YRQR is not locked to one sector. It gives each buyer a practical path into the same underlying system: branded QR codes, voice intelligence, and closed-loop participation.
For creators and individuals
YouTubers, podcasters, newsletter writers, authors, artists, musicians — anyone whose work has an audience. Drop a branded QR in your video, on your book, in your stream, in your podcast notes. Hear back from your audience in their own words.
Explore creator campaigns →Listening buyers
Use YRQR for consultation, governance, fan voice, public engagement, and board-ready reporting where the words people choose matter.
Explore listening campaigns →Activation buyers
Build physical-world campaigns with rewards, scans, progress, and reporting that shows whether the activation strengthened the relationship.
Explore brand activations →Cultural buyers
Create trails, single-location prompts, and discovery sets that deliver content while capturing visitor signal at the stop where it belongs.
Explore trails →Where you'll use it
One branded QR. Every medium your audience encounters you in.
YouTube, Twitch, livestream overlays, podcast video
Books, programmes, posters, packaging, merch
Museums, stadiums, retail spaces, exhibitions
Bus stops, billboards, transit ads
Newsletters, Substack, Patreon, course completion
Brand activations, partner events
Business outcomes
YRQR is built for decisions that need more than a scan count: board conversations, operational fixes, partner reporting, pricing reviews, and public-facing updates.
Turn consultation into structured, auditable evidence for leadership teams, advisory boards, regulator readiness, and board reporting.
Understand pricing sensitivity, renewal risk, sponsorship perception, and value concerns before they become public pressure.
Find friction in the experience participants actually describe: arrival, queues, facilities, service, safety, atmosphere, and access.
Track whether participants feel heard, represented, respected, and willing to engage again.
Brand customisation
YRQR can customise the QR landing screen, unlock screens, capture prompts, rewards, and participant summaries per organisation and per campaign. The same brand experience loads in camera-only flows and in the companion app.
See brand customisationLanding
Unlock
Reward
Summary
Trust
Closed-loop participation is how YRQR is being designed. Operators can publish back to participants from the same evidence the report is built on, so what people raised connects to what the organisation does next.
The participant-facing surface is shipping in stages. Today, operators receive structured intelligence; participant-facing summaries are the next major release.
What YRQR produces
Campaign summary reports with themes, representative quotes, caveats, and recommended next actions
Scan analytics covering placement, completion, rewards, location policy, and participation patterns
Participant-facing summaries generated from the same evidence as the operator report
Exportable evidence packs for analysts, leadership teams, partners, and governance workflows
Per-response records with transcript, sentiment, emotional signal, dimensions, and quality flags
Operational views for QR placement, stage performance, reward issuance, and campaign progress
Start with one campaign
Launch a focused voice intelligence campaign, learn what matters, and show participants what their feedback changed.