For brand marketing and sponsorship teams
One activation. Two truths worth reporting.
A sponsor activation has to work for the brand and for the venue. YRQR captures attendee response at the event, then separates the reporting so each organisation can see the evidence it can act on.
A worked example
Example scenario — illustrative, not a real customer.
A beverage brand partners with a city festival for a weekend activation. Across the event, 70 stickers are placed around the sampling bar, hospitality entrance, and family area. Attendees scan to claim a digital offer and leave a short voice response on the activation, the brand, and whether it fitted the event setting. Around 310 participants take part. The brand receives evidence on brand perception, purchase intent, and association with the event; the venue receives separate evidence on whether the activation improved or disrupted the visitor experience.
Details — how it works
Brand activation events are co-branded campaigns. A beverage brand, retail partner, or sponsor runs an experience inside a venue, festival, or sports setting. Attendees are responding to more than one thing at once — the brand, the host venue, and the way the activation fits the event. YRQR treats those signals separately: the same scan data can produce a brand-facing report and a venue-facing report, with different executive summaries and section order, without pretending both organisations need the same answer.
- One campaign shared by a sponsor brand and a venue or rights-holder.
- Verified stickers placed at meaningful activation points on the event footprint.
- Capture prompts that can ask about the brand, the venue, and the activation as a whole.
- Campaign branding can change the landing, unlock, capture, and reward screens in the camera flow and app.
- Brand Event analysis with dual organisation reporting: brand-perspective and venue-perspective summaries.
- Quality flags for association strength, loyalty signals, out-of-place activations, and purchase or future-event intent.
Outputs
- Separate executive summaries for the brand and the venue from the same underlying data.
- Brand association, brand perception, venue perception, event experience, and return-intent dimensions.
- Cross-organisation mentions and representative quotes split by reporting audience.
- Evidence that survives a debrief deck and a sponsor renewal conversation.
- Evidence on whether the activation strengthened the relationship or felt out of place.
Other campaign types to consider
Give each partner the evidence they came for.
Use a brand activation event when one campaign needs to respect two organisations and one audience relationship.
Talk to us about a brand activation