For any team that knows where the question belongs
One place. One prompt. Evidence anchored to the moment.
A focused YRQR campaign type for moments where the place matters: an exhibit, a consultation point, a concourse, a queue, a foyer, a store entrance. Visitors scan, respond, and the organisation receives structured intelligence anchored to that location.
A worked example — York Castle Museum
Example scenario — illustrative, not a real customer.
The campaign
York Castle Museum opens a new temporary exhibition about life in the city during the Industrial Revolution. The curatorial team wants to know:
- Which parts of the exhibition stayed with visitors after they left.
- Whether the gallery felt accessible to first-time visitors and to disabled visitors specifically.
- What stories visitors told other people about the show afterwards.
The setup
80 YRQR stickers are placed at the gallery exit. The stickers carry the museum's branding. The capture screen asks two questions: “What's one thing from the exhibition you'll tell someone about?” and “Was there anything that made the gallery harder to enjoy?” Voice is the primary capture method; text is available as a fallback.
The setup time
Two days from kickoff: campaign creation, sticker design, print order to YRQR's print partner, copy review, deployment.
The run
Three weeks. 240 visitors respond. 180 by voice, 60 by text.
The report
The cultural-venue analysis profile produces:
- Themes and trajectories: “the children's toys section” is mentioned by 41% of voice responses. “The pace of the second room” is flagged by 18% as confusing.
- Accessibility evidence: 23 responses mention navigation barriers — specifically the lighting in the third room and the lack of seating in the central corridor.
- Representative quotes: 12 quotes that the curatorial team can use in their post-exhibition review with no further editing.
- Quality flags: 8 recordings tagged for ambient noise; 2 tagged as not-audible.
What the museum did with it
The third-room lighting was changed before the next exhibition. The seating gap was raised with operations. Two of the representative quotes appeared in the funding bid for the next show.
The closed-loop summary
Three weeks after the campaign closed, the museum published a participant-facing summary on a re-scan of the same sticker: “You told us the children's toys section landed. You told us the third room was hard to follow. Here's what's changing.” 47 participants opted in to receive the summary by email.
This is a worked example. It is not a real campaign or a real customer. It illustrates the shape of what YRQR produces.
Details — how it works
The single-location campaign is the lightest way to deploy YRQR without reducing the evidence standard. One sticker carries the prompt, the scan verification, the capture flow, and the link back to the participant if a closed-loop summary or reward is offered.
- One physical sticker or downloadable QR placed at the point of experience.
- A primary prompt configured for audio, with text or photo available where useful.
- Optional GPS verification and HMAC-signed scan payloads for evidence integrity.
- Campaign branding can change the landing, unlock, capture, and reward screens in the camera flow and app.
- Analysis against the operator's default profile, or a selected profile such as Cultural Trail.
- Closed-loop summaries and simple rewards when the operator wants to give something back.
Outputs
- Per-response transcript, sentiment, themes, and dimension scores.
- Aggregate evidence across discovery, narrative engagement, accessibility, and experience quality when using the cultural profile.
- Location-tagged response distribution, quality flags, and representative quotes.
- Participant summaries for visitors who opt in to hear what was learned.
Other campaign types to consider
Start with the place that matters most.
Use a single-location campaign when the question belongs at a specific moment, and the answer needs to carry the context of where it was given.
Talk to us about a single-location campaign