Many places to find. Only some to complete.

A worked example

Example scenario — illustrative, not a real customer.

A university runs a two-week mental-health awareness campaign across fifteen campus locations: the library, sports centre, union, halls, refectory, and key support-service points. Students complete the campaign by scanning any five stickers. Each scan reveals a short practical resource and asks one optional voice question about what support feels visible, trusted, or missing. Around 420 students take part, with 180 reaching the reward threshold. The university sees which locations generated engagement, which support themes recur, and where students describe barriers to asking for help.

Details — how it works

Discovery sets are unordered campaigns with a completion threshold. They are useful when the operator wants breadth without forcing a route: fifteen possible locations, five required scans, multiple ways through the same campaign. Participants retain agency while the operator still receives structured evidence about where attention and response are strongest.

• A set of stickers distributed across locations, without a required order.
• A completion threshold, such as five scans from fifteen available locations.
• Optional content, voice prompts, or rewards at each scan.
• Progress continuity for students or participants who choose to use the app.
• Campaign branding can change the landing, unlock, capture, and reward screens in the camera flow and app.
• Reporting shaped by the selected profile, usually the operator's default or a campaign-specific profile.

Outputs

• Which locations attracted scans, voice responses, and completions.
• Themes and sentiment by location, time window, and participant journey.
• Completion-rate evidence without forcing everyone through the same route.
• Closed-loop summaries and reward fulfilment for participants who complete the threshold.

Other campaign types to consider