Clues, stops, and the reward at the end.

A worked example

Example scenario — illustrative, not a real customer.

A city tourism board runs a summer treasure hunt across ten stops in the old town for four weekends. Hunters follow clues from the station square to landmarks, independent shops, and a riverside finish. Completing all ten scans unlocks a discount voucher for a local food hall and a small branded item from the visitor centre. Around 480 hunters start the route and 210 complete it. The tourism board can see which clues worked, where players got stuck, whether the route felt worth finishing, and whether the final reward matched the effort.

Details — how it works

Treasure hunts use verified locations as stages in a game. A hunter scans, receives a clue or piece of content, moves to the next place, and completes the campaign by reaching the terminal reward. Voice and text responses can be collected throughout without slowing the play down — so the organiser gets evidence on enjoyment and challenge, not just completion counts.

• A defined set of clue stages, each attached to a registered physical location.
• Progressive reveal logic: each scan can unlock the next hint, content, or reward condition.
• Terminal reward delivery when the hunter completes the route.
• Campaign branding can change the landing, unlock, capture, and reward screens in the camera flow and app.
• Treasure Hunt analysis across enjoyment, challenge balance, journey satisfaction, social shareability, and reward fit.
• Quality flags for stuck stages, social play, completion signals, and reward disappointment.

Outputs

• Where players get stuck, where they speed through, and where the experience pays off.
• Enjoyment and challenge-balance evidence from short voice or text responses.
• Shareability signals: whether hunters would bring friends, family, or post about the campaign.
• Terminal reward feedback so the organiser can see whether the prize matched the effort.

Other campaign types to consider